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SkillsUSA

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SkillsUSA is a partnership of students, teachers and industry working together to ensure America has a skilled workforce. SkillsUSA helps each student excel.

Substance has created dynamic explainer animations and live-action content for SkillsUSA. Through our work, we've been able to help SkillsUSA increase their program adoption and reach new organizations nationally.


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Framework

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SkillsUSA needed a video to condense information on their framework, a core drive for their program.

We were able to visually illustrate each component of their framework in a clean, digestible, and impactful way.


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Industry

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The goal of SkillsUSA's marketing campaign was not only for student reach, but also for industry. We collaborated with SkillsUSA to create explainer animations that helped articulate the need for SkillsUSA and the benefit of being a partner.

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Program of Work

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These live-action videos helped solidify the impact of SkillsUSA programming. Their program of work campaign utilized explainer animations and live-action interviews to help provide context for their programs.



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